Challenge:
Best Buy is involved in a tradeshow for electronic goods and services. They need a folder, and product and service insert that explain a new product that is being released in their store, as well as, a service they provide. The want a folder that represents their company, but is still unique and different from competitive retailers.
Solution:
To continue to have the look and feel of Best Buy a folder was created in the shape of their logo, a tag. The tag is then repeated in the layout for the inserts and as the shape of the insert to continue to represent Best Buy. The copy on the inserts are clear and organized to separate important information from each other. Best Buy’s brand colors of yellow, and blue are in each design. The yellow as the shape of a tag to signify their logo, and blue as an outline of a tag.
